iOS app and microsite
Wandergo is a recent start-up in the travel sector. Arc helped them devise, design and develop a digital strategy and mobile app aimed at backpackers, freelancers and seasoned world travellers.
The goal of the app was to help users safely explore the world without hassle, by making it easy to find accommodation, flights and attractions all from within the app.
Working closely with our friends at Many, we designed and built an app that enabled travellers and backpackers to explore their locale and book accommodation and flights directly from the app.
This functionality was one of the key selling points in attracting users to the Wandergo platform as a percentage of profits generated through the app would be donated to environmental projects around the world such as replanting trees in the Madagascan jungle.
In order to deliver a feature rich app we utilised a handful of APIs, initially including Booking.com and Momondo, along with Google Maps and Swarm - the location database used by Foursquare.
The inclusion of Swarm allowed us to create a data-rich application which informed the user about nearby sights, transport hubs, professional services and restaurants.
The user could look them up using our connection to the Google Maps API and finally create their own list of favourite locations, ideal for people finding their way around an unfamiliar city.
Following the success of the initial iOS app, a second app was published to the Google Play store. In addition to the mobile app, we sourced an experienced brand designer to work with Wandergo on developing the proposition, logo and style.
We also created a promotional microsite which provided an overview on Wandergo and the features of the app.